Make Your Mark — Building a Brand That Customers Remember

Presented by: cfsbank

This session helps small business owners understand the foundation of a strong brand—what it stands for, how it’s perceived, and why it matters. Participants will learn how to define a clear brand identity, articulate messaging that resonates with their ideal customers, and apply simple visual and tone‑of‑voice guidelines. The workshop covers practical touchpoints—from logos and colors to websites, social media, and in‑person interactions—so their business can present itself consistently, stand out in the market, and build long‑term trust with customers.